Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

PREFACE: ELEVEN OF THE GREAT IDEAS IN THIS BOOK

1. You must play defense with Google Alerts.

   Six steps to monitoring and managing your online reputation while also spying on what your competitors are up to. See Chapter 2.

2. You must set-up a free Facebook page for your business.

   Does your business show up in the third-largest country on earth? Put the most powerful social network on earth to work for your business for free. See Chapter 47.

3. You must automate your e-mail efforts.

   You'll never run a higher-return marketing campaign than e-mail. Here's how to do it right even on a tiny budget. See Chapter 53.

4. You must post 24 short and simple videos online. Are you clueless about what videos to put online? These are the questions your customers are asking and they love seeing your video response. See Chapter 37.
5. You must make your mark on Google Maps.

   You can improve what Google says about your business if you follow these five steps. See Chapter 16.

6. You must think viral.

   “Going viral” isn't just for funny videos about kids and small pets. Get your message spread fast by tapping into the power of viral video. See Chapter 48.

7. You must automate the process you use to supply quality content to prospects and then follow up with them in powerfully creative ways. See Chapter 94.
8. You must realize that you'll never again be your own best salesman.

   Your fans, partners, and customer testimonials are all far better at selling you and your business than you will ever be—it's time to start leveraging ...