Acknowledgements

Among the many endeavors of marketing is to make its way into one’s subconscious. And that is what this field of study probably did to me through mediums unknown and ways unsaid. The thrill of being able to reach out and influence even strangers through the written word and associated imagery is probably one of the most lucrative aspects of a marketing career (the ability to make a real dent in sales for business being the other).

It is between these traverses that one finds the inspiration and influence to write a book on marketing. And in this journey there are many who inspire you with their passionate conversations and those who make it real with their practical insights. From those who let marketing run breathlessly to ...

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