Contents
UNIT I BASICS OF DIGITAL MARKETING
Chapter 1 Introduction to Digital Marketing
Evolution of Digital Marketing
From Traditional to Modern Marketing
Rise of the Internet: The Dotcom Era
Post Dotcom: Creation of Internet Business Models
Growth of ‘E’ Concepts: from E-Business to Advanced E-Commerce
Digital—The Next Wave of Marketing
Digital Marketing: An Introduction
Emergence of Digital Marketing as a Tool
Media Consumption Drivers for New Marketing Environment
Digital Marketing Channels: Types and Business Models
Digital Marketing Applications and Benefits
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