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Gestión actual del consultor politico
book

Gestión actual del consultor politico

by Abelson Yehonatan, Luis Arroyo, Antonio Biarnés Mas, Doris Capurro, José Ángel Carpio García, Gabriel Cortina de la Concha, Roberto Izurieta, Gloria Ostos Mota, Rafael Rubio, Jorge Santiago Barnés, Antonio Sola
November 2011
Beginner to intermediate
256 pages
8h 29m
Spanish
Editorial Almuzara
Content preview from Gestión actual del consultor politico

Prólogo

Una de las primeras cosas que hay que decir de la comunicación política, es que hablamos de dos términos complementarios que se necesitan mutuamente. No hay política sin comunicación y toda comunicación es política si dimensionamos este término en su concepción más universal.

Al prologar este libro se me ocurren algunas reflexiones sobre la comunicación en la política que me parecen elementales o previas. La comunicación en la política es en esencia, saber, explicar y convencer.

Saber, porque sin el conocimiento, sin el dominio de los temas, sin el manejo de los argumentos no es posible decir nada. Hay mucha gente que en política habla sin saber. Lo vemos todos los días. Es gente que cree tener una idea básica de la política y se permite ...

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Publisher Resources

ISBN: 9788483565186Purchase book