November 2011
Beginner to intermediate
256 pages
8h 29m
Spanish
book
Gestión actual del consultor politico
by Abelson Yehonatan, Luis Arroyo, Antonio Biarnés Mas, Doris Capurro, José Ángel Carpio García, Gabriel Cortina de la Concha, Roberto Izurieta, Gloria Ostos Mota, Rafael Rubio, Jorge Santiago Barnés, Antonio Sola
Content preview from Gestión actual del consultor politico
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| 8 | La imagen política y su construcciónJorge Santiago Barnés |
1. Qué entendemos por imagen política
Escribir sobre el concepto de imagen política y hallar un significado que se ajuste a las expectativas que socialmente despierta, culturalmente levanta y económicamente asume es hablar de un concepto que no solamente absorbe los sentidos, la orientación y la manera de interpretar la realidad de los dirigentes políticos, sino que se impregna en todos los estamentos de la sociedad. Amparo Palacios Mejía asegura que la «imagen, su valor expresivo y comunicativo, constituye uno de los elementos más importantes en el desarrollo de la cultura y en la comunicación del pensamiento» (1983: 113). Con estas palabras, la autora nos muestra la enorme ...
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