November 2011
Beginner to intermediate
256 pages
8h 29m
Spanish
book
Gestión actual del consultor politico
by Abelson Yehonatan, Luis Arroyo, Antonio Biarnés Mas, Doris Capurro, José Ángel Carpio García, Gabriel Cortina de la Concha, Roberto Izurieta, Gloria Ostos Mota, Rafael Rubio, Jorge Santiago Barnés, Antonio Sola
Content preview from Gestión actual del consultor politico
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| 7 | Las nuevas tecnologías en la campaña electoralRafael Rubio |
1. Introducción
Las campañas electorales son consideradas por muchos como el último reducto de la democracia, el momento en el que los candidatos y sus estructuras políticas salen a la calle, retomando el contacto con los ciudadanos, tratando por todos los medios de lograr la confianza del votante. Respondiendo a este modelo, las campañas electorales desde sus inicios han construido su comunicación siguiendo un modelo vertical donde primero el político y luego los consultores, centralizaban y controlaban el mensaje, y el papel de los electores era completamente pasivo, reducido a recibir y asimilar esa información, siendo su principal reacción la emisión del voto, sin ...
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