November 2011
Beginner to intermediate
256 pages
8h 29m
Spanish
book
Gestión actual del consultor politico
by Abelson Yehonatan, Luis Arroyo, Antonio Biarnés Mas, Doris Capurro, José Ángel Carpio García, Gabriel Cortina de la Concha, Roberto Izurieta, Gloria Ostos Mota, Rafael Rubio, Jorge Santiago Barnés, Antonio Sola
Content preview from Gestión actual del consultor politico
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| 1 | ¿Qué es un consultor político?Antonio Sola1 |
1. Introducción
Consultor, de acuerdo con la definición de la Real Academia Española, es «una persona experta en una materia sobre la que asesora profesionalmente» (DRAE, 2001). La complejidad de su labor estriba en la situación histórica, política, económica, social y cultural del entorno en donde se desempeña profesionalmente.
En el caso del consultor político debemos resaltar la coetaneidad existente entre la aparición de la política y de la comunicación. Ambas forman parte de la cultura occidental que surgió en la antigua Grecia en el siglo V antes de Cristo. Los primeros consultores expertos en comunicación política fueron los presocráticos, maestros en la retórica.
Ya en el siglo ...
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