November 2011
Beginner to intermediate
256 pages
8h 29m
Spanish
book
Gestión actual del consultor politico
by Abelson Yehonatan, Luis Arroyo, Antonio Biarnés Mas, Doris Capurro, José Ángel Carpio García, Gabriel Cortina de la Concha, Roberto Izurieta, Gloria Ostos Mota, Rafael Rubio, Jorge Santiago Barnés, Antonio Sola
Content preview from Gestión actual del consultor politico
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| 6 | Comunicación de Gobierno.24 consejos para una campaña permanenteLuis Arroyo |
«Demasiada buena gente ha fracasado porque intentósustituir la sustancia por el estilo; olvidaron dar las señalesvisuales que el público necesita para entenderlo que está pasando».
Pat Caddell
Pat Caddell era en 1976 un joven encuestador del presidente electo Jimmy Carter cuando escribió a su jefe un informe de 62 páginas titulado Documento de trabajo inicial sobre estrategia política. «En esencia –decía Caddell– mi tesis es que gobernar con aprobación del público requiere una campaña política permanente» (Klein, 2005). En el informe, el asesor recomendaba visualizar una presidencia más informal, menos imperial, al estilo de las charlas radiofónicas junto a la ...
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