November 2011
Beginner to intermediate
256 pages
8h 29m
Spanish
book
Gestión actual del consultor politico
by Abelson Yehonatan, Luis Arroyo, Antonio Biarnés Mas, Doris Capurro, José Ángel Carpio García, Gabriel Cortina de la Concha, Roberto Izurieta, Gloria Ostos Mota, Rafael Rubio, Jorge Santiago Barnés, Antonio Sola
Content preview from Gestión actual del consultor politico
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| 4 | La investigación como herramienta clave en la consultoría políticaDoris Capurro y María José Becerra Romero (investigación) |
«Una estrategia correcta puede sobrevivir a una campaña mediocre, pero hasta una campaña brillante puede fracasar si la estrategia es equivocada» (2002:15). Esta es, tal vez, la enseñanza más importante que nos ha legado el padre de la consultoría política, Joseph Napolitan.
A pesar de la enorme divulgación que han tenido los textos de Napolitan, publicados a mediados de la década de los 80, el error más frecuente de los políticos –en América Latina y en otras partes del mundo– sigue siendo, todavía, encarar sus campañas sin una estrategia.
La consultoría política asume su verdadera dimensión en la capacidad ...
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