November 2011
Beginner to intermediate
256 pages
8h 29m
Spanish
book
Gestión actual del consultor politico
by Abelson Yehonatan, Luis Arroyo, Antonio Biarnés Mas, Doris Capurro, José Ángel Carpio García, Gabriel Cortina de la Concha, Roberto Izurieta, Gloria Ostos Mota, Rafael Rubio, Jorge Santiago Barnés, Antonio Sola
Content preview from Gestión actual del consultor politico
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| 5 | De la campaña electoral a la campaña permanente1Roberto Izurieta y Yehonatan Abelson |
1. Introducción
La campaña debe ser permanente porque el trabajo principal de un líder es el de comunicar, convocar y persuadir. Para el resto de tareas siempre encontraremos a alguien con mayor experiencia y preparación que un Presidente. Comunicar es la función que debe desempeñar el líder, y lo hará de manera mucho más eficaz que cualquier otro miembro del equipo. Esto es así porque la comunicación es central en el papel del liderazgo. Entonces, así como en una campaña el líder debe ocupar la mayor parte del tiempo comunicando, en el gobierno el líder no puede abandonar esta labor en aras de la administración diaria. Un Presidente no debe convertirse ...
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