We are truly grateful to all those who have assisted with this project, and we’d like to express our sincere thanks for the generous help and support we’ve received along the way.

This book would not have happened without Trevor Boehm’s tireless work and creativity. He served as our quarterback, led the writing and research efforts, and conducted countless interviews. Our names are on the cover, but Trevor is the true hero of Get Backed.

We’d also like to express our deepest gratitude to Harvard Business Review Press. Our first e-mail from Tim Sullivan, editorial director at the Press, said, “The good news is that I took the project to our acquisitions meeting this morning. The better news is that the committee was wildly enthusiastic ...

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