Index

Able Lending, 7477

accelerators, 154, 157

Ackerson, Pete, 130

acquisition strategies, 36

active voice, 67

advisers, 167

in team decks, 3233

Airbnb, 157, 223224

Allis, Ryan, 82

ambiguity, 19, 212

analogies, in elevator pitches, 18

Andersen, Fred, 176

angel investors, 1, 10, 148, 154, 158163

AngelList, 3, 159161, 194, 221

Appio, Helen, 4344

Arison, George, 118

Aristotle, 173

articles of incorporation, 220, 221

The Art of Game Design (Schell), 199

asks, 34, 209222

closing, 220222

how to make, 212

progress updates after, 215218

scripting and practicing, 213

types of, 214

assumptions

articulating in pitch decks, 14

in financial models, 31

in industry stories, 47

testing/iterating critical, 1112

traction slides on, 24

Avallon, Jeff, ...

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