Index
Ackerson, Pete, 130
acquisition strategies, 36
active voice, 67
advisers, 167
Allis, Ryan, 82
analogies, in elevator pitches, 18
Andersen, Fred, 176
angel investors, 1, 10, 148, 154, 158–163
AngelList, 3, 159–161, 194, 221
Arison, George, 118
Aristotle, 173
articles of incorporation, 220, 221
The Art of Game Design (Schell), 199
how to make, 212
progress updates after, 215–218
scripting and practicing, 213
types of, 214
assumptions
articulating in pitch decks, 14
in financial models, 31
in industry stories, 47
testing/iterating critical, 11–12
traction slides on, 24
Avallon, Jeff, ...
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