3

Story

Stories explain, captivate, disturb, and inspire. They can tell us there is something very, very wrong, and they can give us a vision for what we never thought possible. Great stories are about what’s true inside all of us. That’s what makes them work. Entrepreneurship is about telling a story that connects the deep needs of a group of people with a repeatable solution. For your deck, stories are the fabric that stitches everything together. You will use stories in three primary ways:

1. To create a narrative arc that ties your slide deck together.

2. To explain one or more of your slides.

3. To have as a reservoir of things to discuss and ways to respond to questions during a conversation.

Whether you’re presenting in person or sending ...

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