Get Up to Speed with Online Marketing, 2nd Edition

Preface to the second edition

Sexual intercourse may have begun in 1963 (according to Philip Larkin) – but social media began in 2006. That’s the year that Facebook became open to everyone, Twitter launched and Google bought YouTube. Four years later the first edition of this book was written. Another three years on and much has changed: Instagram, Pinterest and Google+ have come on the scene, and the web has become a more visual medium. Most importantly, social media has become a mainstream part of business and culture.

Yet the principles and approach to using social media to market your business remain the same: start with your objectives, choose appropriate tools and measure your results. The tools evolve, new ones come along, others fall ...