August 2007
Intermediate to advanced
336 pages
7h 11m
English
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 8. AdWords Integration
Whatever else Google Analytics is, it’s a power tool for Google’s AdWords program. Like the radial-arm saw that you use to create the perfect shelf for your entertainment hutch, Google Analytics is the tool for building the perfect AdWords campaign.
So which came first, the chicken or the egg? Analytics has been around for a long time, but until AdWords, there was less of a reason for the little guys to have Analytics. If you’re spending money on AdWords, you absolutely want to have Analytics.
Why Google Analytics with AdWords?
If you’re not already using AdWords, you might be wondering why you would want to put the two together. Even without Google Analytics, AdWords has decent reporting capabilities. But when you add Google Analytics, what you get is a picture of your campaign performance worth a thousand (Ad)Words.
Using Analytics’ tools, you can measure the ROI (return on investment) of your ad campaign by tracking not just your AdWords campaigns but also any banner ads, referral links, e-mail newsletters, or offline advertising campaigns that drive visitors to your web site and entice them to buy.
Once you link the two accounts, Analytics will automatically track any active campaigns in your AdWords account. You get a single view with all the information you need. It saves you a ton of flipping back and forth between windows, trying to figure out what’s working and what’s not — not to mention all the work that you save in trying to tag ads so that ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.