Skip to Content
Google™ Analytics 2.0
book

Google™ Analytics 2.0

by Mary E. Tyler, Jerri Ledford
August 2007
Intermediate to advanced
336 pages
7h 11m
English
Wiley
Content preview from Google™ Analytics 2.0

Part Seven. All Reports: Goals

Goals and goal setting in Analytics can be confusing. All of the information you’ve seen leading up to this point has been about goal conversions and how many are happening on your site. And back in Chapter 7 you learned about setting goals.

Now it’s time to put those goals to work — to actually achieve the goal conversions that you’ve only considered at this point. This part of the book shows you just how important goal conversions are, and how users move from one point to another on their path to achieving goal conversions.

Ultimately, all your web site efforts are probably about goal conversions. And this part helps you understand the conversions that are happening on your site and how to achieve more conversions where possible.

 

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Solaris™ 7 Reference

Solaris™ 7 Reference

Janice Winsor

Publisher Resources

ISBN: 9780470175019Purchase book