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Google™ Analytics 2.0
book

Google™ Analytics 2.0

by Mary E. Tyler, Jerri Ledford
August 2007
Intermediate to advanced
336 pages
7h 11m
English
Wiley
Content preview from Google™ Analytics 2.0

Part Five. All Reports: Traffic Sources

Understanding where your site visitors are coming from — not geographically, but from where on the web — can help you target users to bring even more traffic to your site. But to do that, you have to know basics such as how many of your visitors came directly to your site and how many were referred by outside lines, search engines, or advertisements.

The reports included in this part give you all of that information. Then you can use that information to draw (or drive) additional traffic to your site. And that’s hugely important because the more people who see your site, the more likely you are to achieve the goal conversions you’re trying to reach. (Remember that goal conversions mean that transactions are completed, whatever those transactions might be for you.)

 

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