August 2007
Intermediate to advanced
336 pages
7h 11m
English
Content preview from Google™ Analytics 2.0Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 18. Traffic Sources
Where does your web site traffic come from? Do you know? Do you know why you should know?
Where your web site traffic comes from is one of the most basic analytics measurements, but that doesn’t make it less valuable. It’s important to know where your site traffic originates because this helps you to know where to target advertising dollars and marketing efforts.
Here’s an example. Say you have a web site that’s been around for a while. Every week you have an overview of your traffic sources sent to you from Google Analytics and after a while you begin to notice a pattern: Nearly 25 percent of your traffic is coming from one web site that you haven’t done business with in years. So, you follow the links in the report and learn that what’s driving that traffic is an old advertisement that you placed on a related web site about five years earlier.
Wait just a minute! A five-year-old advertisement that’s not costing you a dime is pushing 25 percent of your site traffic? Now that’s something you can work with. Maybe you decide to update the advertisement on the referring site. Maybe you choose to write an article and offer it to the site. Or maybe you purchase additional advertising on the site. Whatever action you take because of that information, you can rest assured that it will likely increase your site traffic. And the reason you can be so sure about that is that you have some very compelling evidence in the analytics that point to the value of a single ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.