August 2007
Intermediate to advanced
336 pages
7h 11m
English
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Introduction
In late 2005, Internet behemoth Google purchased leading web analytics firm Urchin and began offering the service free of charge to certain well-placed technology publications’ web sites. Not long after that, Google launched the Google Analytics service based on the Urchin software, offering it to the general public as a completely free service. Response was incredible — overwhelming — and a quarter of a million new accounts were created overnight, with an estimated half to three-quarters of a million web sites tracked.
All of this caught Google unprepared, and people had to be turned away because there weren’t enough resources to support everyone who wanted an account. Google began taking e-mail addresses for interested webmasters who couldn’t be accommodated at launch.
How did this happen? How did Google so grossly underestimate the demand for Google Analytics? After all, at $200/month, Urchin did only well — it had good software and a relatively low price point for the industry, but it wasn’t exactly inundated with clamoring customers.
Apparently, assessments based on Urchin’s sales weren’t exactly accurate. The demand for real analytics is huge, and the price tag of “free” is exactly the price tag that draws in the masses.
But what are analytics? Most webmasters know enough to realize that they need analytics. But do they know how to read them? How to use them? Are analytics just “site stats on steroids,” or can they be used by the average webmaster, who is a layman ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.