August 2007
Intermediate to advanced
336 pages
7h 11m
English
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Part One. Basic Analytics
Having web site statistics is one thing. Understanding what they mean and what you should do with them is another thing altogether. If what you want is to get into the nitty-gritty, reams of information are available to you. If, however, what you’re really looking for is a quick, easy-to-understand explanation of analytics and why you should care, read on.
This part of the book gives you the working knowledge you need to understand the importance of analytics, all in three short chapters. When you’ve finished reading these first three chapters, you’ll understand basic web measurements, how they apply to your web site, and the difference between site statistics and analytics. Then you’ll be ready to tackle Google Analytics.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.