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Growth Marketing Strategy
book

Growth Marketing Strategy

by Rose Jia
December 2024
Intermediate to advanced
280 pages
7h 58m
English
Kogan Page
Content preview from Growth Marketing Strategy

PREFACE

In a world overrun by guides on growth hacking—offering quick fixes for rapid, often unsustainable growth, particularly in the tech sector—there remains a glaring void. Where are the definitive resources on building businesses that not only achieve initial growth but continue to thrive and expand in any economic climate? This book, Growth Marketing Strategy: Drive Profits and Sustained Business Growth, aims to fill that gap by presenting a comprehensive approach to driving sustainable and scalable business growth through marketing.

My mission with this book is twofold: First, to provide practical, enduring strategies for those committed to fostering long-term growth beyond the fleeting success of hacks, regardless of economic conditions, ...

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Publisher Resources

ISBN: 9781398618350