December 2024
Intermediate to advanced
280 pages
7h 58m
English
Content preview from Growth Marketing Strategy
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8 Growth Marketing Strategy: Resources
Once growth marketing has people with the Renaissance Marketer Mindset who are part of an organizational structure that’s focused and clear, then it’s important to ensure the team has the resources to execute upon the plan, vision, or strategy.
Resource planning and allocation, otherwise known as prioritization, is extremely important, and most often misunderstood. Jacob Saperstein, Director of US Prime Video (Amazon) and a forward-thinking senior business executive, once said, “We’re all juggling glass and plastic balls, and the trick is to not get confused about which is which.”
Many businesses see resource planning as time-consuming and not useful, or others only consider short-term resource allocation. ...
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