December 2024
Intermediate to advanced
280 pages
7h 58m
English
Whether you’re a startup or a new business line within a large company, growth hacking helps establish rapid initial growth for a business. This means being able to build a customer base of 1 to 1,000 or even 1 to 1 million in a short amount of time and with limited resources.
In Chapter 2, I briefly mentioned a few companies (e.g., Airbnb, Dropbox, Hotmail) that employed growth hacks to scale their startups quickly. In this chapter, I will go into further detail on the various growth marketing strategies and hacks people may already know, the companies that successfully leveraged those strategies, and the reasons why hacks alone are not enough to achieve sustainable growth.
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