December 2024
Intermediate to advanced
280 pages
7h 58m
English
Content preview from Growth Marketing Strategy
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9 Growth Marketing in an Economic Downturn (Recession)
Defining Economic Downturn
By now, you should know I enjoy defining terms to level-set the conversation.
The term economic downturn is used to describe a period of declining economic performance across an entire economy that can last for several months or even years. It is generally marked by significant reductions in industrial production, employment, real income, manufacturing, and retail sales. These periods are part of the economic cycle, consisting of expansion, peak, contraction, and trough. The economic contraction is what economists would call an economic downturn.
The National Bureau of Economic Research (NBER) is an American private nonprofit research organization, founded in ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.