December 2024
Intermediate to advanced
280 pages
7h 58m
English
Content preview from Growth Marketing Strategy
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2 What Are Growth and Growth Marketing?
Growth in business is typically defined as the increase in the topline (revenues) or the bottomline (profits), often referring to the profit and loss (P&L) financial statement. There are many ways for a company to grow, from increasing the customer base, to increasing products or services sold, to reducing expenditures, to employing various financial instruments like debt or equity to help increase a business’s ability to drive more growth.
As with the previous chapter and the need to define innovation, sales, and marketing terms, it’s essential for us to understand growth in the same way. This will help build the groundwork for explaining growth marketing and the subsequent strategic thinking in future ...
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