December 2024
Intermediate to advanced
280 pages
7h 58m
English
Content preview from Growth Marketing Strategy
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1 How Innovation, Sales, and Marketing Interconnect
Why Definitions Matter in Business
I am taking a big risk leading the first section of the first chapter of this book with definitions. You must be scratching your head and wondering whether to read further, or even how any of this could inextricably tie to growth marketing strategy that could drive profits and sustained business growth over time. I promise you, all of this will come together… but starting with the very foundation of a decision is paramount.
A decision whether to move forward with a strategy or align across stakeholders may sometimes come down to just this basic thing: a definition. Definitions matter.
I never knew how important definitions were until I started working. In ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.