ACKNOWLEDGMENTS
This book couldn’t have been completed without the support from many people throughout my career. I want to thank and acknowledge a few in no particular order.
Donna Goddard—my Kogan Page commissioning editor—for believing in my concept and working tirelessly with me to refine the thesis of the book.
Jeylan Ramis—my Kogan Page development editor—for providing editorial guidance while being excited by the new concepts in the book.
Miri Rodriguez—author of Brand Storytelling: Put Customers at the Heart of Your Brand Story—for opening up her network without hesitation and introducing me to my publisher, which resulted in this book.
Jacob Saperstein, Laura Shanley, and Joy Peters—business and marketing experts—for taking the time ...
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