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Growth Marketing Strategy
book

Growth Marketing Strategy

by Rose Jia
December 2024
Intermediate to advanced
280 pages
7h 58m
English
Kogan Page
Content preview from Growth Marketing Strategy

10 Growth Marketing in an Economic Boom

Defining Economic Boom

An economic boom refers to a period of significant economic growth, expansion, and prosperity. During a boom, an economy sees an increase in output, consumer demand, and employment rates. Stock markets generally perform well, business investments grow, and the overall economic climate is marked by optimism and consumer confidence. Economic booms are typically associated with a robust GDP growth rate, which reflects the overall health and prosperity of the economy. During these times, businesses often see increased revenues and opportunities for expansion.

Economic booms are measured differently by different organizations. The National Bureau of Economic Research focuses on peaks ...

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Publisher Resources

ISBN: 9781398618350