Index
Academy of Motion Pictures, Academy Awards (“Oscars”) 45, 179, 199, 212, 213, 213, 214, 215
accountants 247
action-adventure films 69
activity measures 8
advertising 237–8; broadcast 235; display 235, 236, 237; on IMDb 13, 121; low-budget 266–7; on social media 142
animated family films 69
Art Directors Guild 213
artistry 35
aspect ratio 46
Associated Press Stylebook 193
atmospherics 89
Attention, Interest, Desire and Action (AIDA) process 4–5, 5
auctions 28
audience: building, 8; loyal 3; awareness of 5, 123; “wrong” 4; see also target audience
audience appeal 34
audience approval notification 91
audience engagement 8, 23–5, 118, 142, 163, 224, 225, 227, 263 ...
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