July 2017
Intermediate to advanced
711 pages
26h 13m
English
Preface: to the Handbooks of Applied Linguistics Series
G. Mautner and F. Rainer
F. Rainer
2The history of the language of economics and business
N. Janich
3Genres in the business context: An introduction
P. Handler
F. Gardani
F. Menz
R. Albert
7Sales talk and sales training
A. Beer
8From business letters to email and mobile communication
P. Handler
J. Schnitzer
IIIForeign languages and culture
R. Rathmayr
11Intercultural business communication: A linguistic approach
E. Lavric, S. Lesk and M. Stegu
12Multilingualism in business: Language needs
S. Lesk, ...
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