January 2012
Intermediate to advanced
848 pages
37h 36m
English
Na Li, Nan Zhang, Sajal K. Das
With the spiral growth of Web 2.0-based Online Social Networks (OSNs) in popularity, such as Facebook and Twitter, more and more people surf the Internet for networking and socializing. However, most of the users may not be aware of the massive amount of data being collected from their online activities by those popular OSN sites. Such data can be extremely useful for the third parties, like sociologists and commercial companies, because knowledge extracted from the data can support their research or facilitate the marketing. In particular, sociologists believe that analyzing the development of online social communities ...
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