September 2012
Beginner
256 pages
2h 54m
English
Content preview from HBR Guide to Persuasive Presentations (HBR Guide Series)
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Amplify Your Message Through Contrast
People are naturally drawn to contrast because life is filled with it: Day and night. Male and female. Love and hate.
A skilled communicator captures an audience’s interest by creating tension between contrasting elements—and then provides relief by resolving that tension. It’s how you build a bridge between others’ views and yours.
Try brainstorming ideas around polar opposites such as the ones in table 2-1.
| TABLE 2-1 | |
|---|---|
| Dynamic opposites | |
| Past/present | Future |
| Need | Fulfi llment |
| Speed | Endurance |
| Ambition | Humility |
| Stagnation | Growth |
| Roadblocks | Clear passage |
| Sacrifice | Reward |
| Budget | Quality |
Suppose you manage an airline’s maintenance division, and you’re asking for money to invest in analytics. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.