September 2012
Beginner
256 pages
2h 54m
English
Content preview from HBR Guide to Persuasive Presentations (HBR Guide Series)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Apply Storytelling Principles
Stories have the power to win customers, align colleagues, and motivate employees. They’re the most compelling platform we have for managing imaginations. Those who master this art form can gain great influence and an enduring legacy.
If you use stories in your presentation, the audience can recall what they’ve learned from you and even spread the word. Just as the plot of a compelling play, movie, or novel makes a writer’s themes more vivid and memorable, well-crafted stories can give your message real staying power, for two key reasons:
- Stories feature transformation: When people hear a story, they root for the protagonist as she overcomes obstacles and emerges changed in some important way (perhaps a new outlook ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.