September 2012
Beginner
256 pages
2h 54m
English
Content preview from HBR Guide to Persuasive Presentations (HBR Guide Series)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Balance Analytical and Emotional Appeal
Now that you’ve outlined your message, consider how you’ll appeal to people’s minds and hearts.
Strike the wrong balance of analytical and emotional content in your presentation, and you risk alienating the audience and diminishing your credibility. But how do you get it right? Take your cues from the topic and the audience.
Certain topics—like layoffs and product launches—are inherently charged and naturally lend themselves to emotional appeal. Others—like science, engineering, and finance—invite more analytic treatment.
Weigh the subject against the group you’re addressing. Suppose you’re making a case for personnel cuts to a group of managers who’ll soon have to decide which direct reports to let go. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.