CHAPTER 12
Find Innovation Where You Least Expect It
by Tony McCaffrey and Jim Pearson
On the evening of April 14, 1912, the RMS Titanic collided with an iceberg in the North Atlantic and sank two hours and 40 minutes later. Of its 2,200 passengers and crew, only 705 survived, plucked out of 16 lifeboats by the RMS Carpathia. Imagine how many more might have lived if crew members had thought of the iceberg as not just the cause of the disaster but a lifesaving solution. The iceberg rose high above the water and stretched some 400 feet in length. The lifeboats might have ferried people there to look for a flat spot. The Titanic itself was navigable for a while and might have been able to pull close enough to the iceberg for people to scramble ...
Get HBR Guide to Unlocking Creativity now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
