June 2023
Intermediate to advanced
256 pages
3h 56m
English
Content preview from HBR Guide to Unlocking CreativityBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,







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Index
alignment process, in design thinking, 153–155
alternative persona (pretending to be someone else) technique, 56, 73
American Psychological Association (APA), 69
Angi (formerly Angie’s List), 216
Apples and Oranges Arts, 47
auto racing crews, handoff process used by, 61–62
BBC, 180
biases
brainstorming for questions rather than answers approach and, 69
brainstorming wrap-up approach and, 90
creativity training and, 89
design thinking approaches and, 146, 148, 151, 153, 155, 157, 161
diversity on teams and, 124, 127
innovation and, 94
positive effects of curiosity on, 172–173
brain
default mode network (DMN) in, 52–53
diversifying your ...
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