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How the World Sees You - Discover Your Highest Value Through the Science of Fascination
book

How the World Sees You - Discover Your Highest Value Through the Science of Fascination

by Sally Hogshead
July 2014
Beginner
448 pages
9h 14m
English
HarperCollins Publishers
Content preview from How the World Sees You - Discover Your Highest Value Through the Science of Fascination

CHAPTER {7}

THE ANTHEM METHOD

We’re ready to customize a tagline that communicates the most valuable you, right from the very start.

In the previous Anthem warm-up exercises, you identified a collection of adjectives that describe how you communicate most naturally and effectively.

Now we will narrow down to the one adjective that is most distinct, and most unlike others in your market. This adjective best describes how you are different.

Next we’ll select a noun that describes what you do best.

Finally, we will combine your adjective with your noun.

The result is a short phrase, usually only two or three words long. Those words might seem simple, but just like a tagline, they encapsulate your greatest chance of winning your listener’s time and ...

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Publisher Resources

ISBN: 9780062230706Purchase book