Book description
This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.
Table of contents
- Cover
- Half-Title Page
- Title Page
- Copyright
- Description
- Contents
- Review Quotes
- Preface
- Chapter 1 Why Persuasion Is at the Heart of Pitching
- Chapter 2 Step 1—Communication Objective
- Chapter 3 Step 2—Meeting Goal
- Chapter 4 Step 3—Story Plan
- Chapter 5 Case Studies
- Chapter 6 Step 4—Content
- Chapter 7 Step 5—Style and Language
- Chapter 8 Step 6—Pitch and Presentation
- Chapter 9 How to Use the Six-Step Process
- About the Author
- Index
- Backcover
Product information
- Title: How to Become a Master of Persuasion
- Author(s):
- Release date: August 2021
- Publisher(s): Business Expert Press
- ISBN: 9781637420911
You might also like
book
You at Work: How to Be Effective with a Bad Boss
Ineffective managers sap motivation and kill productivity. So what do you do if you’ve got a …
book
How to Succeed in any Interview, revised 3rd edn, 3rd Edition
You’ve got the interview – now how will you get the job? How to Succeed in …
book
Rainmaking Conversations: Influence, Persuade, and Sell in any Situation
Conversations make or break everything in sales. Every conversation you have is an opportunity to find …
book
The Art of Making Sh!t Up
Work together to up your chances of business success The Art of Making Sh!t Up combines …