Powerful influence over other people arises from the way their brain works. To master influence, you need a good working knowledge of some critical aspects of our psychology. This chapter addresses seven new topics that are not explored earlier in this book. Each will add to your resources in getting what you want.
Cognitive dissonance – the “Jiminy Cricket” effect
In Walt Disney’s Pinocchio, when the Blue Fairy realises that Pinocchio cannot stop himself from lying, she appoints Jiminy Cricket as Pinocchio’s conscience, to help him to tell right from wrong, avoid great temptations, and guide him along the right path.
Conscience is an inner ...
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