December 2012
Beginner to intermediate
367 pages
12h 10m
English
Content preview from HTML5 Advertising
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CHAPTER 3
Advertising with Web Standards
This chapter will discuss the new and useful features of HTML5 and open web standards that you can leverage in your next advertising campaign. The thing to remember going forward is that HTML5 is not about advancements in HTML markup alone; it also pioneers new JavaScript APIs and CSS features, among other technologies. Some HTML5, CSS3, and JavaScript techniques will be examined, and you’ll see how they can be used together to enhance creative development in the modern browser market.
As you know, advertising on the Web has gone through many stages: static imagery, animated GIFs, basic HTML ads, rich ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.