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HTML5 Advertising by John Percival

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CHAPTER 3

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Advertising with Web Standards

This chapter will discuss the new and useful features of HTML5 and open web standards that you can leverage in your next advertising campaign. The thing to remember going forward is that HTML5 is not about advancements in HTML markup alone; it also pioneers new JavaScript APIs and CSS features, among other technologies. Some HTML5, CSS3, and JavaScript techniques will be examined, and you’ll see how they can be used together to enhance creative development in the modern browser market.

As you know, advertising on the Web has gone through many stages: static imagery, animated GIFs, basic HTML ads, rich ...

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