December 2012
Beginner to intermediate
367 pages
12h 10m
English
Content preview from HTML5 Advertising
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CHAPTER 11
Dynamic Advertising with HTML5
Dynamic advertising is nothing new in today’s world. The concept of rich creative paired with relevant messaging and data is something users and marketers have grown accustomed to seeing. However, this sort of dynamic behavior was traditionally done using Flash and the ad would reference an external web service to update its creative contents, which could be updated text, new images, or even a new ad experience altogether. In this chapter, I’ll focus on the same concepts that helped shape the dynamic advertising market, but I’ll do it with a primary focus on HTML5 and related open web technologies.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.