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Influence by Warren Cass

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2P IS FOR PEOPLEWho do you know and, more importantly, who knows you?

Ultimately, every part of this book relates to people. It is people who influence us through their messages delivered across many different media. But in this section of the book I want to talk about people in the context of relationships.

YOUR NETWORK

Your network is the most important factor in determining your future success, the age-old adage of ‘It isn't what you know, but who you know' I believe is largely true. The better your network is, the better the opportunities available to you.

When talking about your influence, I would add ‘It isn't what you know, or who you know . . . It is who knows you.’ And it is influence that opens doors.

Many years ago, I ran an event ...

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