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Influence by Warren Cass

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ACKNOWLEDGEMENTS

I have learned from so many people over the last 40+ years – by watching how they interact with others, deliver a keynote, control the sales cycle or entice a romantic interest. Most of the time they were unaware of the lessons they were teaching me, or the influence they were having.

This is the benefit of being a student of people, of being fascinated by folk. Every day is quite literally a school day.

My first real memory of learning influence by observation was watching my father when I was a child. My Dad was a military man from the age of 17 and served with the Royal Air Force. He wasn't a particularly high rank or highly decorated, but he was hugely popular and charismatic.

As a child I would watch proudly as my Dad commanded ...

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