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Influence by Warren Cass

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5K IS FOR KNOWLEDGE

It is not enough to know stuff; people need to know you know stuff! I make no apologies, this is going to be a really meaty section of the book.

DEMONSTRATING EXPERTISE

I am often asked how one should go about demonstrating expertise, particularly by people at the beginning of their journey who have no proof, no case studies or customer testimonials and no clients yet. I have friends who have spent decades applying expertise on behalf of their employers where the recognition goes to the company and not them. When they decide to go it alone they definitely have expertise, but they are almost anonymous to search engines, their target audience and their industry peers. Here is what I tell them.

Actually, before I answer ‘how’, ...

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