Intellectual Property and Assessing its Financial Value

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Trademarks

In some jurisdictions, e.g. the United States, a trademark can be

designated by different symbols, depending on if it is registered or not:

TM

for an unregistered product/name trademark

SM

for an unregistered service mark

® for a registered trademark.

The use of these symbols is not mandatory in other jurisdictions.

A trademark is typically a name, word, logo, symbol, design, image,

or a combination of these elements. There is also a range of non-

conventional trademarks that do not fall into these standard categories,

and make use of rather peculiar differentiators such as color, smell, or

sound.

Trademark, trade name, and company ...