Intellectual Property and Assessing its Financial Value

73

Trademarks

 Take legal action when needed. A publisher should be notified

immediately. Likewise, if you see your mark appear in lower-case

letters, this is a danger sign.

 Be consistent in the use of your mark.

 Use the appropriate trademark designation: ®

SM

TM

 Develop a trademark usage protocol (SOP). All companies should

have a manual to advise employees and others on the proper use of

the company’s trademarks.

 Non-use. Three to five years of non-use results in a presumption of

abandonment.

It is very important to maintain and protect your trademarks. If business

goes well, trademarks can represent high economic value. Every year ...