Bradford ‘J’ Hall

6Cultural communication: Advancing understanding in a multi-cultural world

Abstract: The purpose of this chapter is to illustrate and explain a “Cultural Communication” perspective to understanding human interaction. The perspective is focused on helping us understand how we develop shared meaning and is grounded in a symbiotic understanding of etic and emic approaches to communication. A descriptive framework that builds on key issues found in this approach is developed. This framework, referred to as FAIR, encourages both the reader and researcher to pay special attention to questions related to the appropriate and effective feelings, actions, identities, and relationships within a given community. The chapter illustrates ...

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