November 2001
Intermediate to advanced
320 pages
7h 58m
English
Industry associations embody the contradiction between competitive interests of vendors and their recognition that the success of individual vendors is tied to the success of the industry as a whole. The appropriate homily for industry associations is “rising waters raise all ships,” although occasionally a gunboat will appear as a vendor's competitive drive goes unchecked. An industry association may focus primarily on marketing campaigns to raise end-user awareness of the industry's technology, or to combine marketing and technical initiatives to promote awareness and to formulate standards requirements. The Fibre Channel Industry Association (FCIA), for example, has organized promotional ...
Read now
Unlock full access