March 2012
Beginner
288 pages
6h 41m
English

SCOTT Berkun
A ship is safe in harbor, but that’s not what ships are for. —William Shedd
It’s important to get stakeholders to buy into UX research. It is even more important to do high-quality research work. You cannot get buy-in from stakeholders for crappy research. Invest more in becoming a knowledgeable researcher and in performing high-quality, relevant research. This work ...
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