May 2011
Beginner
196 pages
4h 33m
English
Content preview from Knowledge Management for Sales and Marketing
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Preface
This book is part of the Chandos Knowledge Management series. It deals with knowledge management as applied within a sales and marketing environment. There is an inevitable overlap in content with the previous titles, Knowledge Management for Teams and Projects and Knowledge Management for Services, Operations and Manufacturing.
This book is written primarily for the knowledge management practitioner looking for guidance on how to establish a knowledge management system for their sales and marketing departments. Hopefully it will also be useful to managers of sales and marketing departments as they seek to improve the efficiency and effectiveness of their departments. Lastly, it will be of use to individuals working in sales and marketing ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.